Industry-leading capabilities

By connecting our best-in-class capabilities and applying them at the right time we can better understand and fix healthcare problems with outcomes-led solutions.

Delivering life-transforming value for everyone.

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Core capabilities

Creative & brand strategy

We put brands front of mind. No matter where a brand or portfolio of brands may be in their lifecycle, our team of strategists, scientists, data analysts and creatives are masters in collaboration and brand building. Working together, we help our clients unlock potential with hidden truths to tell a story and create an experience that touches the hearts and minds of the audience.

Medical strategy

Our deep understanding of the complex challenges and responsibilities of medical affairs today allows us to connect the perfect capabilities to create the perfect strategies for our clients. This is achieved via a robust and relevant scientific platform that realises the potential of assets, making sure the right medicines reach the right patients at the right time.

Healthcare communications

We combine our shared expertise to create scientific communication strategies and design aligned medical communication solutions. Our aim is to create scientific stories and experiences that are translated globally across affiliates and disseminated through the right channels to the right audiences to drive a meaningful difference in clinical practice and health outcomes.

Motion, digital & technology

Using the latest technology, we help our clients create joined-up experiences regardless of channel. Through audience-focused design, we can fuse digital and motion with our scientific and creative capabilities to provide compelling experiences that take the audience on a journey – empowering them to learn, understand and act.

Behaviour change

We pioneer the use of health psychology to influence behaviour change within medical education. We apply our approach, Advance Outcomes™, to make sustained and meaningful improvements in clinical practice that improves health outcomes.​

Metrics & data analytics

We measure the impact of our work; establishing, tracking and benchmarking performance, and continually optimising results. From market performance to prescription and bespoke data sets, we translate complex data into meaningful insights and actionable strategy. We use data analytics to better understand operational performance, so we can apply the right capabilities at the right time to allow our clients to optimise their execution and improve health outcomes for patients.

When combined and applied at the right time, our capabilities allow us to deliver a range of industry-leading solutions that enables your brand to succeed

What do we deliver?

Our clients come to us with a range of needs; here’s an example of just some of what we can do for them.

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Brand & portfolio strategies

We can help you to create a brand architecture that allows you to manage and activate your portfolio to maximise business results.

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Global commercialisation & market localisation

We will make sure that nothing gets lost in brand translation – optimising global strategy to local market implementation.

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Launch success

We provide the strategic and tactical capabilities to commercialise and launch assets – disrupting the segment and driving market penetration.

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Driving differentiation

We use our scientific and commercial expertise to build solutions that trigger the hearts and minds of the audience – bringing the brand’s science to life.

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Integrated customer UX

We take a people-centric approach – developing a consistent experience regardless of the channel that maximises conversion rates and engagement.

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Market shaping

We uncover the insights needed to build solutions that create the right market conditions to have the greatest impact on health outcomes.

Our therapy areas of expertise

With a team of over 400 people, we have experience and deep scientific knowledge in a multitude of different therapy areas, culminating in many hundreds of years combined knowledge and understanding.

Breast, prostate, gastric, cervical, renal, head and neck cancers, non-small-cell lung carcinoma, non-Hodgkin lymphoma, chronic lymphocytic leukaemia, multiple myeloma.

Rheumatoid arthritis, osteoarthritis, ankylosing spondylitis, psoriatic arthritis, Crohn’s disease, inflammatory bowel disease, ulcerative colitis, atopic dermatitis, psoriasis, hidradenitis suppurativa, actinic keratosis.

Fabry disease, cystinosis, Morquio syndrome, phenylketonuria, Pompe disease, Gaucher disease, Maroteaux-Lamy syndrome, gene therapy.

Hypercholesterolaemia, stroke prevention, anticoagulation, atrial fibrillation, hypertension.

Anti-infectives (anti-bacterial, anti-fungal), antimicrobial stewardship.

Hepatitis B, hepatitis C, human immunodeficiency virus, herpes, respiratory syncytial virus, rotavirus, pneumococcal and meningococcal disease, measles, mumps, and rubella, chronic obstructive pulmonary disease, cervical cancer.

Your perfect creative & digital partner

Our award-winning creative and digital teams consistently push the boundaries of communications, delivering award-winning work that captivates minds, brings data to life and transforms lives.

Internal creative communication campaigns, Meeting creative and implementation, Consumer–facing campaigns, Infographics, PowerPoint

Mobile–responsive web development, Content Management System development, Mobile and tablet applications, Interactive touch screen experiences, Gamification and interactive challenges, Online learning tools, Virtual reality and augmented reality, Interactive data visualisations, Emails and banners, Detail aids (Veeva)

2D and 3D animation, Character animation, Mechanism of action and disease animation, Green screening, Data presentations, Feature film video production

Booth support, Standalone meeting productions, Digital booths

Our story

We partner with the pharma and biotech industry to deliver pioneering solutions that change behaviour, improve clinical practice and advance health outcomes.

We're looking
for talent

People are at the heart of who we are. Our aim is to create an environment where everyone at Lucid Group has the opportunity to be themselves and the chance to learn from each other.

Lucid culture

At Lucid, you can let your whole self shine. We know that diversity drives innovation. We firmly believe that the more inclusive we are, the better our team and work will be.

We transform lives. Always. Get in touch to find out more.