Leading Edge, a Lucid Group company, strengthens its senior client services team

Leading Edge, a Lucid Group company, is delighted to announce the appointment of its new Lead Client Partnership Director, Frances O’Connor.

Frances is an experienced strategic healthcare communicator with expertise in growing businesses alongside identifying opportunities for efficiency and innovation. She is adept at making the complicated simple.


Frances previously held the position of Managing Director at Digital Medical Communications (DMC) Ltd., an EPG Health Group company, where she created an agency focussed solely on ‘21st Century’ Medical Communications. Her interests include focussed storytelling, message amplification using appropriate channels and ensuring that communication programmes are able to achieve dynamic, adaptive responses to digital metrics, thereby facilitating behavioural change. She has an excellent scientific grounding, having – over a decade in medical communication – worked in positions from Medical Writer to Scientific Services Director.


Frances comments, “Having seen the work and interest of Lucid Group in the area of behavioural change, I was happy to be given the opportunity to become part of an organisation who truly believe in creating market-leading communication which transform patients’ lives, strongly mirroring my own interests. My love for understanding what is possible today and what could be possible in tomorrow’s world is synergistic with Lucid’s way of working.”


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