Lucid has built a reputation for creating disruptive and exciting strategies that change healthcare—forever. That’s why our team of strategists and medical communications professionals partners with some of the biggest names in pharma and biotech to develop commercially and clinically meaningful programmes that challenge standards in clinical practice and drive improved patient outcomes.
Lucid Global
Where clinical becomes a catalyst
Lucid
Synetic
Synetic is anchored by a core principle—that if we can simplify healthcare delivery by optimising strategy and operating models, we can bring unprecedented value to patients. We strive to build meaningful relationships with our partners, crafting incremental and transformational programmes for both large and small biopharmaceutical companies.
Lucid Global capabilities
Consulting on strategy & operating models
Asset & brand strategy development
Medical solutions
Commercial solutions
Disruptive distribution
Consulting on strategy & operating models
We strategically redefine processes and capabilities, mastering organisational design and creative outsourcing while executing transformative change programmes across R&D and Medical Affairs that pave the way for unprecedented and impactful outcomes.
Asset & brand strategy development
Our team of strategists, data analysts, medical experts and creatives works together to drive significant growth for brands while maintaining a unified and unique brand voice, interweaving strategic thinking around evidence generation, in-depth disease and therapy research, and launch planning.
Medical solutions
Our dedicated team of medical specialists generates outcomes-based solutions through strategic planning, scientific engagement, narrative creation, KOL identification and alignment, and evidence generation, spearheading communication campaigns that transform the healthcare landscape and effect real-world change.
Commercial solutions
We are experts in launching commercially dynamic deliverables through our creation and curation of consistent brand identities, field force strategy, innovative creative platforms and high-quality assets for omni-channel, multi-media campaigns that empower brands to cultivate a cohesive market presence.
Disruptive distribution
By focusing on targeting and channel strategy, our media and digital teams specialise in launching agile creative deployments and seamless integrated journeys, including high-quality video productions, animations and data-driven next-best-message programmes. We offer full-service development including Veeva, implementing process and platform optimisation across all distribution and delivery methods.
The latest from Lucid Global
The presentation outlines the importance of establishing an integrated approach in evidence generation to deliver a unified value proposition and discusses the challenges that an...
Transformation
begins with you
We are constantly looking for talented individuals to join us in our shared vision of transforming lives. Always. Help us shape the future of healthcare.
Let your whole
self shine
We know that diversity drives innovation and believe that the more inclusive we are, the better our team and work will be.