At DiD, bringing healthcare innovations to life is personal. We prioritise understanding and meaningful connections over shouting features and benefits to anyone who will listen. Our data-driven approach begins with real-world intelligence and advanced analytics, which inform insightful creative that has the power to move people. We’re meeting our audiences where they are, delivering the right message to those most ready to hear it, making the most of the moment, and of client budgets.
Lucid US
Where science becomes story
DiD
Lighthouse
Lighthouse, our US-based strategic medical communications group, works with global and US commercial and medical affairs teams in partnership with a range of clients, from large pharma to ambitious biotech. Typically working on key growth assets, Lighthouse brings breakthrough strategy and curiosity to each and every challenge, creating compelling programmes that shape clinical practice and improve patient outcomes.
Lucid US capabilities
Asset & brand strategy development
Medical solutions
Commercial solutions
Disruptive distribution
Data analytics, insights & AI
Asset & brand strategy development
Our team of strategists, data analysts, medical experts and creatives works together to drive significant growth for brands while maintaining a unified and unique brand voice, interweaving strategic thinking around evidence generation, in-depth disease and therapy research, and launch planning.
Medical solutions
Our dedicated team of medical specialists generates outcomes-based solutions through strategic planning, scientific engagement, narrative creation, KOL identification and alignment, and evidence generation, spearheading communication campaigns that transform the healthcare landscape and effect real-world change.
Commercial solutions
We are experts in launching commercially dynamic deliverables through our creation and curation of consistent brand identities, field force strategy, innovative creative platforms and high-quality assets for omni-channel, multi-media campaigns that empower brands to cultivate a cohesive market presence.
Disruptive distribution
By focusing on targeting and channel strategy, our media and digital teams specialise in launching agile creative deployments and seamless integrated journeys, including high-quality video productions, animations and data-driven next-best-message programmes. We offer full-service development including Veeva, implementing process and platform optimisation across all distribution and delivery methods.
Data analytics, insights & AI
Through our proprietary Lucid Connected Intelligence platform, we provide unprecedented analytics and insights that allow us to harness cutting-edge data, robust AI-driven audience targeting and precise market/channel optimisation information, converting real-time data into actionable and impactful strategy.
The latest from Lucid US
Let us show you how we used our proprietary advanced analytics, hyper-targeted media, and digital efforts to help a P2-positioned brand achieve a 30% increase...
Transformation
begins with you
We are constantly looking for talented individuals to join us in our shared vision of transforming lives. Always. Help us shape the future of healthcare.
Let your whole
self shine
We know that diversity drives innovation and believe that the more inclusive we are, the better our team and work will be.