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Welcome to DiD

We continue to invest in new capabilities to help us transform more lives. Welcome to DiD, a leading US-based brand consultancy which has strengthened our US expertise and presence, and our ability to develop the most compelling creative and digital solutions as a truly global partner to our clients.

Climbing my own Lucid Ladder

6 Dec, 2021

Transforming lives. That’s what Lucid is all about. I knew that even before I stepped through the fabled door of ‘Towers’ on a chilly January morning in 2019. It’s why I took the job. And since that fateful day, Lucid has proved to me time and again that I’m in the right place. Encouraged to be the....

A Lucid Thirsty Thursday D&I Special

3 Dec, 2021

Last week’s ‘Thirsty Thursday’ session was organised by the Lucid Group D&I Committee, whose goal is to foster a culture where diversity and inclusivity are embedded and practised within all areas of the Group. A key part of this is identifying opportunities for diversity training, ....

Connecting Capabilities in Healthcare Communications

2 Dec, 2021

The account management/medical writing paradigm was the cornerstone of healthcare communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this. Instead, today’s environment requires an integrated, multi-disciplinary appro....

Lucid Group: Orange the World

26 Nov, 2021

Yesterday was International Day For The Elimination Of Violence Against Women. It marked the launch of the UNiTE to end the violence against women campaign, which runs for 16 days until the 10 December. The Lucid Group D&I committee has been busy developing resources to help increase awareness ....

Data-driven healthcare communications

3 Nov, 2021

Data analysis is everywhere, and the role it plays in our lives is increasing exponentially. From deciding what car to purchase to what medicine will be prescribed for us, the decisions we make (and those made for us) are more than often based on the best available data at that point in time. Th....

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