Expanding the brand footprint into paid social


The Challenge

MAVENCLAD needed to find a way to stand out from the competition and expand paid social presence beyond Facebook & Instagram; TikTok was unchartered territory but represented an opportunity to be one of the first in the MS space to enter the platform.​

The Solution

Launch unbranded TikTok program that amplifies and diversifies MAVENCLAD’s paid social presence and generates awareness at scale among the MS audience, in a way that feels authentic and in-line with the latest trends; activate detailed audience segmentation strategies to enable hyper-accurate targeting, with continued cross-channel optimizations to ensure we’re running the most efficient and effective campaign possible.


  • 2X campaign achieved 2X the average benchmark for CTRs on TikTok
  • 7.3K visits to the Mavenclad.com brand site from TikTok in the first month of the campaign

Get in touch

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