CASE STUDY: BEHAVIOR CHANGE
The Challenge
MAVENCLAD needed to find a way to stand out from the competition and expand paid social presence beyond Facebook & Instagram; TikTok was unchartered territory but represented an opportunity to be one of the first in the MS space to enter the platform.
The Solution
Launch unbranded TikTok program that amplifies and diversifies MAVENCLAD’s paid social presence and generates awareness at scale among the MS audience, in a way that feels authentic and in-line with the latest trends; activate detailed audience segmentation strategies to enable hyper-accurate targeting, with continued cross-channel optimizations to ensure we’re running the most efficient and effective campaign possible.
Outcomes
- 2X campaign achieved 2X the average benchmark for CTRs on TikTok
- 7.3K visits to the Mavenclad.com brand site from TikTok in the first month of the campaign