Does your brand need another bounce?

Transforming a steady decline into a return to relevance


The Challenge

Brand X’s share of prescriptions for asthma was steadily declining despite double-digit TRx growth in the category and increasing biologic adoption among Pulmonologists. DiD was asked to formulate a new HCP promotional strategy and return Brand X to growth among these critical specialists.

The Solution

Refined audience segmentation and targeting strategies across Allergist and Pulmonologist audiences, created a new tailored promotional stream for Pulmonologists and used advanced analytics to find Pulmonologists who were more likely to be receptive to the brand’s message. The creative was tailored to reflect audience insights better and deliver impact with next-best-message engagements.


  • +17% Growth in NBRx vs the prior year
  • Highest growth rate in NBRx share in 5 years
  • +50% Increase in sales vs prior year

Get in touch

Looking for a new partner to help grow your brand? Are you looking for advice on healthcare communication challenges?
Let’s talk.

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