Technological developments and the ever increasing breadth and depth of new information and evidence being generated have driven many life sciences companies to focus on making information accessible to external stakeholders across multiple channels in a seamless way – often referred to as ‘omnichannel strategy’. However, there is often too much focus on technology and not on the strategic fundamentals of external engagement.
In this paper we outline how companies can think strategically and holistically about ‘omnichannel’ and related external engagement initiatives.