Articles

Data Strategy: The Importance of Looking Forward, not just measuring the past

People are fascinated with trying to predict the future. In many aspects of life, it’s not possible, but within business, predictive modeling is becoming an increasingly required capability to find competitive advantages and execute critical strategic decisions. Many businesses today fail to grow or survive because of a lack of focus on forecasting. Failing to […]

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Our transformation journey—where we’ve been and where we’re going

Lucid was established in 2007 by founders who had worked in pharma and biotech and wanted to create a consultancy that was completely client-centric, meeting their strategic communication needs with the best service possible. In the years since, we’ve delivered on that mission, combining strategic, clinical, commercial and creative thinking to build strong partnerships with

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Challenging engrained treatment behaviors: Disrupt the Decline

Despite clinical acceptance of the efficacy of long-acting injectables (LAIs) to provide prolonged stability for people suffering from schizophrenia, they still only make up about 13% of the market. Psychiatrists continue to prescribe daily orals, often citing patient acceptance as a major barrier. This fuels a cycle of oral nonadherence that often leads to relapse and loss. ​

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The future of regulatory affairs​

Regulatory Affairs organisations interface with many internal and external stakeholders and will need to continue to respond to a dynamic and evolving environment. We outline 5 priorities that Regulatory Affairs organisations must explore in order to prepare for the future:​ Enhance the Regulatory Affairs and Pharmacovigilance interface​ Optimise outsourcing ​ Prepare for new modalities​ Drive efficiencies and quality through automation​ Explore machine learning

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Optimising external engagement in the digital age

Technological developments and the ever increasing breadth and depth of new information and evidence being generated have driven many life sciences companies to focus on making information accessible to external stakeholders across multiple channels in a seamless way – often referred to as ‘omnichannel strategy’. However, there is often too much focus on technology and not on the strategic

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