Articles

Our transformation journey—where we’ve been and where we’re going

Lucid was established in 2007 by founders who had worked in pharma and biotech and wanted to create a consultancy that was completely client-centric, meeting their strategic communication needs with the best service possible. In the years since, we’ve delivered on that mission, combining strategic, clinical, commercial and creative thinking to build strong partnerships with

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The future of regulatory affairs​

Regulatory Affairs organisations interface with many internal and external stakeholders and will need to continue to respond to a dynamic and evolving environment. We outline 5 priorities that Regulatory Affairs organisations must explore in order to prepare for the future:​ Enhance the Regulatory Affairs and Pharmacovigilance interface​ Optimise outsourcing ​ Prepare for new modalities​ Drive efficiencies and quality through automation​ Explore machine learning

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Optimising external engagement in the digital age

Technological developments and the ever increasing breadth and depth of new information and evidence being generated have driven many life sciences companies to focus on making information accessible to external stakeholders across multiple channels in a seamless way – often referred to as ‘omnichannel strategy’. However, there is often too much focus on technology and not on the strategic

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Lucid Group is officially a member of the United Nations Global Compact

The UN Global Compact is the world’s largest corporate sustainability initiative that invites companies to align their culture, strategies and operations with universal principles on human rights, labour, environment and anti-corruption and take actions that advance societal goals. The attached letter (link to supplied file UN_Compact_Letter.pdf): from Sanda Ojiambo (Executive Director United Nations Global Compact) to our

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Real-world data fueled media: Finding and exploiting the subtle factors that influence clinical decision-making

As life science brands initiate sophisticated digital omnichannel marketing efforts, or build on those beginnings, a lot of the focus has been on connecting various channels in order to create a more seamless brand experience.  However, to create more meaningful brand experiences, brand strategies and communications need to align with existing HCPs behaviors more closely

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