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Welcome to DiD

We continue to invest in new capabilities to help us transform more lives. Welcome to DiD, a leading US-based brand consultancy which has strengthened our US expertise and presence, and our ability to develop the most compelling creative and digital solutions as a truly global partner to our clients.

My Journey into MedComms #LucidLife

9 Mar, 2022

I began as a medical writer after almost a decade working in medical publishing as a production editor. Whilst working in publishing, I was exposed to lots of different writing styles, learned about design and illustration, effective copyediting and quality control and, importantly, worked clos....

How I’m helping to #BreakTheBias: International Women’s Day

8 Mar, 2022

What do you think of when you imagine a scientist? Who do you see in a lab coat? Gender stereotypes and assumptions are rife and, as a child, the thought of working in STEM never crossed my mind. I didn’t see people who looked like me. Growing up, I was told: life will be hard because you are a wom....

Extraordinary lives: advancing change in rare diseases

4 Mar, 2022

Rare Disease Day is all about raising awareness and generating change for the 300 million people worldwide living with a rare disease. On Rare Disease Day, across the globe, the rare disease community and its supporters come together to call for more equitable access to social opportunity, treatmen....

Placing people at Lucid’s heart: Paul Cutler, Lucid Group’s new Chief People Officer

2 Mar, 2022

We interviewed Paul Cutler, Lucid Group’s new Chief People Officer, to find out a bit more about what makes him tick, why he chose to join Lucid, and what his focus will be for the organisation and its people as we head into 2022. Paul, welcome to Lucid Group! Tell us a bit about your experience....

A Double Lucid Group Celebration

25 Feb, 2022

Our people are at the heart of who we are and what we do. By harnessing the dreams, ambitions and talents of those we work with, we can build the best healthcare solutions to make the biggest difference to everyone’s lives. It’s so important, therefore, to recognise and celebrate the people w....

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